Audiences actively choose to see a full length feature based on expectations of the particular genre at the given classification and on the Consumer Advice and Extended Classification Information provided by the BBFC. In contrast, audiences have no choice about the accompanying trailer/advertisements which may be very diffrerent in tone/context to the film that the audience has chosen to view.
Because trailers and advertisements are often short and self-contained, boreerline material is less likely to be justified by context and more likely to cause offence.
For this reason, classification is more restrictive for trailers and advertisements than in the main feature.
For example:
- Strong language is not permitted in trailers or advertisements at any category below '15'.
- Only one use of strong language is permitted in a trailer or advertisement at '15' and must be neither threatening nor aggressive.
- Advertisements for alcohol of any type can be passed at any category. However these may receive a more restrictive classification if there are overt attempts to associate alcohol with sexual prowess and/or a glamourous and sexual lifestyle.
- Advertisements for tobacco are prohibited by law.
- The BBFC is not reponsible for the exhibition of cinema trailers and advertisements, including alchol advertising, and has no involvement in deciding which films they apear before. This process is the resposnsibility of the cinema.
- Public information advertisements/charity advertisements: where an advertisement is part of a public information campaign or has a charitable purpose, the more restrictive approach set out above will normally not apply. However potentially shocking or offensive content in such advertisements must not go beyond what is likely to be acceptable to the particular audience.
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